Commercial writing example, Radio & print - UNL Dairy Store/P.O. Pears
The manager of the Dairy Store, Bryan Scherbarth, was the former manager of P.O. Pears, before the legendary restaurant closed in 2008. As a well-known member of the Pears staff, when Bryan became the UNL Dairy Store manager, customers would constantly ask him about P.O. Pears. Because of the beautiful location of the Dairy Store, they would also often ask him about a cookout or serving ice cream outside. Beginning in 2010, Scherbarth requested and was granted the rights to use the P.O. Pears logo and branding for a monthly outdoor promotional cookout, in combination with the UNL Dairy Store.
Over the next two years, as Scherbarth continued to manage the UNL Dairy Store, each that month weather permitted, he would host a cookout. After consulting with Shawn, Schebarth decided to get promotion out through the UNL Dairy Store's website, social media, and sometimes, local radio. Below is one example of a set of radio ad copy written by Shawn for the July 2010 event.
Client: P.O. Pears/UNL Dairy Store
Event Date: Friday July 16, 2010
Title: Dog Days Burger Madness
Copywriter: Shawn Peirce
THE DOG DAYS OF SUMMER ARE HERE - A PERFECT TIME FOR BURGERS AND ICE CREAM, WITH P.O. PEARS AT THE U-N-L DAIRY STORE! AS ALWAYS, 'BURGER MADNESS' IS JUST SIX BUCKS, AND GETS YOU A BURGER, SIDES, DRINK, AND A CONE. BRYAN AND THE GANG WILL BE KEEPING THE ICE CREAM COOL AND THE BURGERS HOT AND FRESH AS THEY SERVE UP ALL YOUR FAVORITE PEARS FARE! JIFFY BURGERS, RHYTHM AND BLUES, ANNIVERSARY BURGERS AND MORE WILL BE COMING OFF THE GRILL OUTSIDE, WHILE THE U-N-L DAIRY STORE WILL KEEP YOU COOL INSIDE WITH FRESH ICE CREAM AND COLD DRINKS! IT ALL STARTS AT 11AM THIS FRIDAY, JUST NORTH OF 38TH AND HOLDREGE, ON U-N-L'S EAST CAMPUS, WITH ANOTHER APPEARANCE OF P.O. PEARS AT THE DAIRY STORE!